dvMail has hundreds of demographic and lifestyle criteria to microtarget your message
We acquire our initial consumer data from dozens of affiliated websites
When someone comes thru any of these sites and opts in for any offer (1st opt in), that data comes to our data aggregator who then sends a confirmation email to that person to confirm the individual’s identity.
Once they confirm their identity they are asked if they want us to continue to bring them offers and information relevant to their interests and lifestyles.
Respondents who say yes (2nd opt in) are then bounced against a 3rd party like Experian, D&B, Equifax or Acxiom to assign them financial attributes like income and credit rank and other available data.
We then acquire detailed lifestyle and interest data from the email and online surveys our opt ins complete
Individuals who take the time to complete a survey are involved and motivated. They tell us what they’re interested in then expect information and offers back from us relevant to the interests they’ve told us about.
Targeted Email and SMS Marketing Databases
Marital Status |
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|---|---|---|
| Married | Single | Engaged |
| Divorced | Separated | Widowed |
Education |
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| Completed Graduate School | Some Graduate School | Completed College |
| Some College | Completed High School | Some High School or Less |
| Vocational/Technical School | ||
Income Range |
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| Under $15,000 | $15,000-$19,999 | $20,000-$29,999 |
| $30,000-$39,999 | $40,000-$49,000 | $50,000-$59,999 |
| $60,000-$74,999 | $75,000-$99,999 | $100,000-$124,999 |
| $125,000-$149,999 | $150,000 + | Dual Income Families |
Presence of Children |
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| Age 0-18 | Single Moms | Empty Nesters |
| Grandchildren | Ethnic | Hispanics |
| African American | Asian American | Specific Age(s)/Gender |
Religion |
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| Buddhist | Catholic | Christian |
| Eastern Orthodox | Greek Orthodox | Hindu |
| Islamic | Jewish | Lutheran |
| Shinto | ||
Pets |
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| Household Pets (not specified) | Cat | Dog |
Home |
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| Own Home | Rent Home/Apartment | Live With Parents |
| Equity Homeowners | Recent Movers | |
Length of Residence |
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| Under 1 Year | 1-5 Years | 6 Years and Longer |
Home/Yard |
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| Flower Gardening | DIY projects | Outdoor Gardening |
| Vegetable Gardening | Landscaping | Home Decorating |
Occupation |
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| Administration | Clerical | Service |
| Craftsman | Doctor | Farm Worker |
| Foreman | Home Office | Homemaker |
| Lawyer | Management | Middle Management |
| Military | Professional | Proprietor |
| Retired Military | Retired | Sales |
| Student | Teacher | Unskilled |
| High Paid Blue Collar | Retiree (65+) | |
Automotive |
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| Type | Year | Make |
| Lease | Age | Own |
Health |
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| Ailments | Prescriptions | Dieting/Weight Control |
| Healthy/Low Fat Cooking | Healthy/Natural Foods | Fitness/Exercise |
| Self Improvement | Vegetarian | |
Cooking/Dining/Beverages |
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| Gourmet Cooking | Home Cooking | Pleasure Cooking |
| Wines | Liquor | Restaurant Goer |
Buying Behavior |
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| Subscribe To Cable TV | High Speed Internet Access | Luxury Car Buyers |
Travel |
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| Cruises | Foreign Travel | Recreation Vehicles |
| US Travel | International Travel | Vacation Packages |
Contributors |
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| Charities/Volunteer Activates | Community/Civic Activates | Current Affairs/Politics |
| Democratic Contributor | Donate To Charitable Causes | Environmental Issues |
| Our Nation’s Heritage | Republican Contributor | Support Health Charities |
| Wildlife/Environmental Issues | ||
Outdoor Sports & Recreation |
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| Bicycling | Boating (Power) | Boating (Sailing) |
| Bowling | Camping/Hiking | Fishing |
| Golf | Horseback Riding | Hunting/Shooting |
| Motorcycling | NASCAR Enthusiast | Team Sports Participant |
| Running/Jogging | Scuba Diving | Snow Skiing |
| Soccer | Tennis | Water Skiing/Water Sports |
Online Activities |
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| Pay Bills | Shop for Insurance | Shop for Mortgage/Loans |
| Shop for Vehicles | Surf the Net | Purchase Books or Music |
| Purchase Clothes | Purchase Hardware/Software | Make Travel Arrangements |
| Trade Stocks/Bonds | Job Searching | |
Leisure Activities & Hobbies |
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| Automotive Work | Books | Collectibles/Memorabilia |
| Crafts/Needlecrafts | Cultural/Art Events | Fine Arts Antiques |
| Gambling | Photography | Sweepstakes |
| Watching Sports | Wine | Movies/Genre |
Hi-Tech/Entertainment |
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| Audio/Video Equipment | Cable TV | Cellular Phone/Pager |
| Smart Phone | iPhone | Computer/Electronic Games |
| DVD’s | Satellite Dish | |
Music Preferences |
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| Alternative Music | Classical | Country |
| Easy Listening/Light Sounds | Gospel | Jazz |
| Latin | Metal | Pop/Dance |
| R&B | Rap | Rock (hard & soft) |