Case Study: Maggiano's Little Italy

In June, 2009, Maggiano’s hired dvMail to conduct a 3-week test. Client selected four markets to receive direct mail and dvMail support. The remaining 40 markets received direct mail support only.

At the end of three weeks, dvMail-supported markets showed greater sales than those markets not supported by dvMail.

Today, dvMail sends millions of targeted emails a month for Maggiano’s, who now uses us not just for promotion, but to test pricing, new menu items and new restaurant services.

Maggiano's Little Italy is an Italian-style chain of casual-dining restaurant with 44 locations throughout the United States. www.maggianos.com

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email marketing, sms & other services

dvMail has a variety of direct-digital tools to add to your marketing toolbox. There's email, of course, targetable to nearly 150 million double opt in consumer and b2b subscribers. With or without video.

Nearly 70 million mobile consumers have opted in to receive sms messages from us for offers and values relevant to their lifestyles and interests.

Smartext marketing is also available, combining the immediacy and urgency of sms with the rich media capabilities of email, and reaching the smartphones of millions of Americans wherever they may go.