Numbers don’t lie. Or do they. It depends on who’s counting.
Five Ways Not To Squander The Subject Line
Squandering the subject line is one of the easiest ways to subvert an email campaign. Learn how to write a powerful and effective subject for your next email campaign.
Email Marketing Named Tops For “Targeting”
A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year…Elsewhere in the survey, 67 percent of respondents said they’ll be “leveraging online video this year.”…
Designing a SmartPhone Ad
The smart phone screen may be small, but it gets our undivided attention. In some surprising research from Microsoft and Mediavest, to be presented tomorrow at the ARF Convention in New York…
Half of US Advertisers Missing Trillion Dollar Hispanic Market
According to a new Hispanic marketing trends survey, commissioned by the Hispanic advertising agency Orcí, the 2010 U.S. Census is expected to find that Hispanics number more than 50 million…
Digital Coupon Redemption Value Beats Newspapers
According to statistics from Coupons.com, savings offered through the Company’s outlets grew 170% in value during 2009 to more than $858 million. By comparison, growth measures for newspaper…