About Us

We’re in Chicago, Miami, Missoula, Atlanta and London. With skill sets in the latest direct digital marketing disciplines plus video production, design and copywriting.

Our clients are international, national, regional and local. They are in industries as varied as healthcare, automotive retailing and aftermarket, restaurants, insurance, outdoor recreation, education and professional sports.

“We reinvent ourselves every day,” observed President Earl Weingarden. “We are always learning, adapting, evolving, inventing, improving.”

“This winter, for example, we wanted to provide greater client assurances about the integrity of our data. We now require all data providers to complete a Certificate of Accuracy prior to every campaign; we have hired an independent third party to simultaneously track our campaigns to confirm the integrity of our tracking reports, and we do a random post-broadcast analysis of IP addresses as well. All at no cost to our clients.”

“We have also recently introduced SELLEBRITY Interactive Video Email Marketing which combines star power, video email and the latest VOIP technology,” Weingarden added. “Imagine you’re a Detroit Red Wings hockey fan and you get a video email featuring the Red Wings’ captain – then getting a phone call from him. This is the kind of interactivity that not only sells but goes viral in a hurry.”

dvMail has also recently introduced Insights™ Premium Tracking to help marketers identify their targeting “sweet spot.” And Smartext™ Mobile Messaging, dvMail’s latest innovation targeting Smartphone owners, combines the immediacy of SMS with the persuasive powers of images.

“What’s next?” mused Weingarden. “I’ll tell you tomorrow.”

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articles

The Evolution of Web Analytics

Numbers don’t lie. Or do they. It depends on who’s counting.

Five Ways Not To Squander The Subject Line

Squandering the subject line is one of the easiest ways to subvert an email campaign. Learn how to write a powerful and effective subject for your next email campaign.

Email Marketing Named Tops For “Targeting”

A newly released Datran Media survey of executives at Fortune 500 companies, publishing companies, media agencies and ad agencies finds e-mail and search regarded as the digital channels that worked best last year…Elsewhere in the survey, 67 percent of respondents said they’ll be “leveraging online video this year.”…