Make better-informed digital media decisions through the use of real-world consumer shopping history.
More than 166 million people in the U.S. own smartphones.
Americans now spend 151 minutes per day on smartphones, 147 with TVs.
Pandora Captures Mobile Attention Crown From Facebook, now # 1 app in time spent per mobile user.
Mobile app use has surpassed PC Internet usage in U.S.
Younger adults, minorities and lower-income Americans — depend on their smartphone for internet access.
44% of smartphone owners sleep with their device next to their bed because they “didn’t want to miss any calls, text messages or other updates during the night.”
67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.
63% of auto shoppers research and shop online while at a dealership using their mobile device.
In 2013, 74.4 million U.S. users watched video content on their smartphones.
Moms with kids 5 years old or younger spend an average 37 hours per month using apps and websites on their smartphones, 22% more time than the average millennial.
Earl Weingarden, President
Neal Weingarden, VP Innovation